Precision Shopper: Retailers need to be online
Jeffrey Grau, eMarketer Senior Analyst and author of a new report on Multi-Channel Retailing:
“Today, online consumers think nothing of shopping across a retailer’s stores, Web site and catalog. As a consequence, online product research is driving more in-store sales than online sales.“
The report says that for every USD 1 in online sales, the Internet influenced USD 3.45 of store sales in 2007.
Filed Under: Gartentechnik, Online Advertising, Online Marketing
Blogs on Web Analytics
One of best and at the same time most challenging “features” of the web are web analytics: The ability to track visitors and their behaviour on site, real time. The ability to perform experimental tests regarding new environments. The ability to gain insights, optimise, and achieve advantages. But - and it’s a major but - tracking and analysing doesn’t work scientifically correct yet:
Filed Under: Weblogs, Blogroll, Knowledge, Media, Online Advertising, Online Marketing